The Heaven Lost: Packaging Design Inspired by European Mythology

An Immersive Experience for Artisanal Candles

The Heaven Lost packaging design tells a story of gods searching for something lost from heaven and fallen to the mortal world. Chan Yiu Chung, the designer, skillfully brings his imagination of heaven onto the box, creating a design that resonates with European mythology enthusiasts.

What sets The Heaven Lost packaging design apart is its unique hand-drawn graphic style. The intricate details and aged look give the design a sense of authenticity, perfectly complementing the ancient theme. The continuous graphic design on all sides of the box mimics the appearance of ancient architecture, adding to the immersive experience for consumers.

The choice of black and white colors for the packaging design enhances its clean and sacred aesthetic. The simplicity of the color scheme allows the intricate graphic design to take center stage, captivating customers and enticing them to explore the product inside.

The Heaven Lost packaging design is not only visually appealing but also environmentally friendly. It is made from 240gsm Munken Lynx, a sustainable material that aligns with Tai Tung's commitment to using eco-friendly materials. The natural white shade and uncoated smooth surface of the paper give the packaging a true natural paper feel, further enhancing the ancient theme.

The dimensions of The Heaven Lost packaging design are 83mm in width, 83mm in depth, and 102mm in height. Its compact size makes it suitable for various candle sizes, providing a versatile packaging solution for Tai Tung's candle products.

Designed by Yiu Chung Chan, The Heaven Lost packaging design is a collaboration with a local candle brand. Through extensive research, the design team identified the target customers as cultured intellectuals with a love for literature. The design caters to their preferences by offering a high-end and crisp aesthetic that aligns with their refined tastes.

Overcoming the challenges of creating a visual that simulates looking down on Earth from heaven and incorporating European art styles, Yiu Chung Chan found inspiration in various reference artworks. The result is a packaging design that successfully captures the essence of European mythology and creates an immersive experience for consumers.

The Heaven Lost packaging design is a winner of the prestigious A' Design Award, receiving the Iron A' Design Award in 2022. This recognition highlights its well-designed, practical, and innovative nature, meeting professional and industrial requirements. The design integrates industry best practices and competent technical characteristics, providing fulfillment and positive feelings to consumers.

With The Heaven Lost packaging design, Tai Tung Gift Packaging Co. Ltd showcases its commitment to delivering exceptional products that combine art, architecture, design, and innovation. The design not only enhances the visual appeal of the candles but also creates a memorable and immersive experience for consumers, making it a standout choice in the packaging industry.